I’m Corey Hiben and I Help Health Brands with Their Marketing.

About Corey
I used to work as a personal trainer and an occupational therapist.
After failing to build my clientele in both careers, I eventually realized that in order to be successful in the health industry I needed to learn business and marketing.
So... that is what I’ve been doing for the past 5+ years.
Learning everything I can about business and marketing.
I initially got into it because I wanted to grow my own practice.
But after “wearing all of the hats” one could say, it turns out that I’m WAY better at marketing than I am patient care.
So... that’s what I do.
I help health brands with their branding, marketing and websites.
Here are a few things you should know about me...
- I host a podcast show called The Health Business Builders Show for health entrepreneurs.
- I lead a 1,500+ person Meetup community for health-related business owners in Austin, Texas.
- I own a branding and website agency focused on serving health brands.
- I drink way too much coffee.
When I’m not working out or going on long walks, you’ll probably find me deep into a book... or into a jar of peanut butter.
Curious about some of the work I’ve done?
Check out my portfolio.
👇
- Former career
- Occupational therapist (master's degree, 2017)
- Before that
- Personal trainer
- Podcast host
- 203 episodes, 2021 to 2025
- Community
- Started The Health Hustlers in Austin, Texas, in 2022
I mostly talk about three topics
Your brand is more than just a logo. It's the heart and soul of your business. I'll help you craft a brand that truly reflects your values, connects with your ideal clients, and sets you apart from the competition.
Let's face it, marketing can feel like a jungle sometimes. But it doesn't have to be a struggle. I'll help you navigate the wild world of marketing with clear, actionable strategies that actually get results.
Think of your website as your online home base. It's where clients come to learn about you, connect with you, and ultimately, decide to work with you. I'll help you build a website that's not just pretty, but also converts visitors into loyal clients.
My Life Story... In a Nutshell
Corey is my name but health & marketing are my game.
- 1999
I built my first computer from scratch.
- 2000
Read my first programming book.
- 2006
Got rejected from University.
- 2007
Attended community college for computer science.
- 2008
Attended Minnesota State University.
- 2011
Bachelor's degree in exercise science.
- 2017
Master's degree in occupational therapy.
- 2020
Started a website design agency for health brands.
- 2021
Started The Health Business Builders Podcast Show.
- 2022
Started The Health Hustlers community in Austin, Texas.
- Today
Helping health brands with their marketing.
Vision - To help inspiring health brands build thriving businesses.
Some fun facts...
- breakfast of choice
- Black Coffee
- what's my passion
- Solving Problems
- talent I wish I had
- Stand-up Comedy
- weakness
- Delusional Persistence
- hidden talent
- Playing The Guitar
- strength
- Dogged
- bad habit
- Running My Gains Off
- Favorite food
- BBQ - I do live in Texas after all
- myers-briggs
- ISTJ - Logistician

Don’t believe me?

“He took my aging Chiropractic webpage and turned it into a lean and mean page with purpose.”
We are 1 week into living with the new site, and while I don't have the exact metrics just yet, we are already seeing lots of new patients schedule from online. A big boost from the past.
Also, in a short period of time I am already ranking in the top one or 2 in google search on the 1st page! I used to be a top of the 2nd or 3rd page kind of guy.
More from clients
I cannot recommend working with Corey to develop your website enough! He is super easy to work with, gets back to me quickly, and is quick to take action to move the project forward. I am also super happy with the finished product and am confident he will provide great continued support.
Dr. Blake BohananPhysical TherapistWe have a physical therapy based website that we attempted to create ourselves, let's just say it didn't turn out as we had hoped. Luckily, we were able to get the help of Corey who took my not so beautiful creation and turned it into a work of art! Corey has a way of making information pop with simple yet sleek designs that really accentuates the areas you want potential clients to see. One major plus, aside from the excellent website building Corey does, is his on going willingness to come back and help us tweak certain areas and continue to make the site better and better. Overall thoroughly impressed with the work Corey has given us and wouldn't hesitate to recommend him.
Ben Britton, DPTRevival Physical Therapy
Video testimonial
Daniel RicciardiFunctional medicine practitionerBesides being excellent at what he does, Corey stands apart by caring deeply about his client's. I am really happy with my website but even more impressed by the care he took to understand my needs and the time he took talking me through different questions I had.
Andrew Haley, DPTAlign Physical TherapyCorey is an incredible listener and thinks critically about his work. If you have the opportunity to talk one on one, you'll quickly realize that Corey has a gift of connection. I would encourage you to reach out to Corey if you're interested in his services :)
Alyssa O’Krent, DPTAOK Physical TherapyWorking with Corey on my new website has been a great experience. He is very organized, a great listener and very responsive. As a small local business owner I was looking for someone who would listen to my needs and create a site that reflected my Pilates studio's vision and brand as well attract new clients. Corey is extremely knowledgable when it comes to marketing and created a beautiful site that I can use for years to come. I highly recommend Corey for your website and marketing needs.
Nicole RaglinStudio Owner/Lead Instructor, Polestar Pilates EducatorCorey has been literally the easiest person in the world to work with. He makes everything super streamlined and easy. His design is great and he's showing me how to use and edit the website myself. Prompt, a great teacher, great communicator, and great at building a website. I can't recommend Corey enough!
Cory CanniciEvolve TrainingBefore working with Corey I struggled to get significant traction on creating my website. I found other website designers slow to respond and failing to listen to what I want. Then I talked with Corey and knew he was what I was looking for. My website took off! Before I knew it he'd made the changes I was wanting and even helped me create a great color palette. In a month my website was viewable, functioning and getting a great response. Working with him is a delight. He is always open to changes, feedback and really listens with to my list of changes. I can't imagine working with anyone else to create my website! Need a website, use Corey!
Anna O’ConnorFounder, Anna O'Coaching, LLCCorey is so much more than a creator of well-performing websites, although he is certainly that too. His guidance, insight, and understanding of the entire purpose of building a strategic site stems from his deep knowledge behind all things marketing and business.
Christopher BatesCoachI knew of Corey as we both have a healthcare background (there are not too many male OTs out there). When the time came for me to implement a website for my health brand company that consults and builds custom commercial grade cold tubs, Corey Hiben was the logical choice. I had already tried to build one using Squarespace and a Fiverr gig worker; and let's just say that website was less than optimal. (Lesson I learned- Save yourself time & money and hire a professional like Corey at the get-go vs Frankenstein-ing a website together). Corey was happy to take over and really understood my needs for my health & wellness business. He was able to guide me in the right direction and keep me focused on the purpose of the website. He designed my website so that it was optimized to make it as functional as possible and to attract leads. I have used other website platforms in the past, but Corey recommended that we build the website on the Webflow platform vs other platforms and that was a good decision. Webflow seems to be more intuitive for when I need to make changes to the site. I am anticipating needing another website soon for a complimentary business and Corey will be getting my repeat business!
Delfin WardGenerator Athlete LabCorey is a true professional in the web design space. He is collaborative, responsive to feedback, and authentically seeks to understand his clients' visions so he can bring them to life appropriately. We continue to get positive feedback on our website thanks to the work he's done for us and are excited to continue partnering with him in the future!
JJJenny Jonker Corey is so great to work with. He listened to my needs of my website and was very fast in delivering it! I look forward to continuing to work with you! Thank you!
Kellye FryThe Body N Face Place
Still don’t believe me? Here are some of my LinkedIn recommendations. 👇
Visit Corey's LinkedIn profileFrequently Asked Questions
"I don't have the budget for marketing right now."
I understand that marketing budgets can be tight, especially for growing health brands. That's why I offer a variety of services and packages to fit different needs and budgets.
We can work together to create a customized plan that maximizes your return on investment and helps you achieve your goals without breaking the bank.
Plus, my free resources like The Health Hustle newsletter and podcast provide valuable marketing tips and strategies you can implement right away.
"I'm too busy seeing patients to focus on marketing."
I get it... your patients are your priority. But neglecting marketing can hinder your practice's growth and prevent you from reaching more people who need your help.
My goal is to simplify marketing and make it manageable for busy health professionals. I offer time-saving strategies, automation tools, and ongoing support so you can focus on what you do best while still attracting a steady stream of clients.
"I've tried marketing before, and it didn't work."
Many health brands have had negative experiences with marketing, often due to generic strategies or a lack of understanding of their unique needs.
I take a personalized approach, tailoring my strategies to your specific goals, target audience, and brand identity. I also focus on measurable results, so you can see the impact of your investment and make adjustments as needed.
"I'm not comfortable with self-promotion or 'selling' myself."
I understand that many health professionals feel uncomfortable with traditional marketing tactics. My approach emphasizes authenticity and building genuine connections with your audience.
We'll focus on showcasing your expertise, sharing valuable content, and building trust with potential clients, rather than resorting to pushy sales tactics.
"I don't know where to start with marketing."
Feeling overwhelmed is completely normal! I'll guide you through the process step-by-step, starting with a clear understanding of your goals and target audience.
We'll develop a customized marketing plan that outlines the most effective strategies for your practice, and I'll provide ongoing support and resources to ensure your success.
Where to Next?
- Chiropractic Website DesignWebsites designed specifically for chiropractors.
- Physical Therapy Website DesignWebsites designed specifically for physical therapists.
- Episode 001001 - Healthcare professional turned entrepreneur - Corey's Story
- Episode 203203 - The Health Business Builders Show: Our Next Chapter - Focusing on Chiropractic Growth
- My Biggest Marketing Mistake as an Occupational Therapist
- Portfolio
- CommunityThe Health Hustlers, Austin
- Have Corey on your podcast

Ready to Transform Your Practice with Effective Marketing?
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