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Brand Strategy

I'll help you craft a compelling brand strategy that sets you apart from the competition and drives sustainable growth.

Brand strategy means defining your values, your mission and what makes your practice different, then building your message and look to match. Your brand is more than just a logo. My simple three-step process is discover, define and launch. Then I'll guide you through putting it to work on your website and marketing materials.

Join The Waitlist5/5 from 12+ Google reviews(opens in a new tab)
MKPT Physical Therapy website
Physical therapy practice, branding & designMKPT Physical Therapy

What You Can Expect

  • Clarity & Direction

    Gain a clear, actionable marketing plan tailored to your specific goals and target audience.

  • Increased Visibility

    Attract more ideal clients through a stronger online presence and targeted marketing strategies.

  • Sustainable Growth

    Build a thriving business with a consistent flow of new clients and increased revenue.

Is Your Brand Working as Hard as You Are?

  • Lack of Clarity:Are you unsure of what makes your practice unique or how to communicate your value to potential clients?

  • Inconsistent Messaging:Is your brand message scattered across different platforms, leaving potential clients confused about who you are and what you offer?

  • Weak Online Presence:Does your brand lack a strong online presence, making it difficult for potential clients to find you and learn about your services?

  • Generic Marketing:Are you using cookie-cutter marketing tactics that don't resonate with your ideal clients?

  • Missed Opportunities:Are you missing out on potential clients because your brand isn't effectively communicating your expertise and value?

Corey Hiben in a black t-shirt, smiling slightly beside a podcast microphone and headphones at a desk in his kitchen

Craft a Compelling Brand Strategy That Attracts Your Ideal Clients

  • Define Your Brand Identity:We'll work together to define your core values, mission, and unique selling proposition (USP).

  • Develop Your Brand Messaging:We'll craft a clear and compelling brand message that resonates with your target audience and sets you apart from the competition.

  • Create a Visual Identity:We'll develop a visual identity that reflects your brand personality and creates a cohesive experience across all platforms.

  • Implement Your Brand Strategy:I'll guide you through the process of implementing your brand strategy across your website, marketing materials, and online presence.

  • Achieve Your Goals:A strong brand will help you attract more clients, build trust and loyalty, and ultimately grow your practice.

Corey Hiben in glasses and a grey t-shirt, speaking into a microphone at a wooden desk with a laptop and a white mug, one hand raised as he talks

Your brand is your promise to your clients. Let's craft a brand that not only attracts new patients but also builds trust, loyalty, and lasting relationships.

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My Simple Three-Step Process

  1. Step 1: Discover

    We'll start with a deep dive into your practice, your goals, and your vision for the future. We'll uncover your unique strengths and identify opportunities to stand out in the market.

  2. Step 2: Define

    Together, we'll define your brand's core values, craft a compelling brand message, and develop a visual identity that reflects your expertise and resonates with your ideal clients.

  3. Step 3: Launch

    I'll guide you through the process of implementing your new brand strategy across your website, marketing materials, and online presence, ensuring a consistent and impactful experience for your audience.

Branding Projects

See All Projects
  • Synergy Pilates website

    Fitness and wellness practice, website design

    Synergy Pilates

    Custom branding and website for a multi-location Pilates studio in Austin, Texas.

  • TheraCare Physical Therapy website

    Physical therapy practice, branding & design

    TheraCare Physical Therapy

    Custom website branding & design for a physical therapy practice.

  • Custom branding and website for a remote pediatric physical therapy practice in Brooklyn, New York.

Why Choose Me as Your Brand Strategist?

The short answer... because I’ve worked with 100s of health brands just like you.

From physical therapists, chiropractors, gym owners, personal trainers, doctors, startup founders, and everything in between.

I’ve been in the health industry for almost 20 years and have made it my mission to help as many health brands as possible to build a business that fits their lifestyle.

Not the other way around.

If you value health, relationships and business... then we should talk.
👇

Join The Waitlist
A large group of people poses indoors in front of a blue wall, smiling and flexing their arms in a playful, energetic manner.

What People are Saying About My Services

5/5 from 12+ Google reviews(opens in a new tab)
Christopher Bates headshot

“Corey is so much more than a creator of well-performing websites, although he is certainly that too.”

His guidance, insight, and understanding of the entire purpose of building a strategic site stems from his deep knowledge behind all things marketing and business.

Christopher BatesCoach

Frequently Asked Questions

"I'm not sure I need brand strategy. I just need more clients."

Attracting clients is essential, but a strong brand is the foundation for sustainable growth. It helps you stand out from the competition, build trust with potential clients, and create a loyal following. A well-defined brand strategy ensures your marketing efforts are targeted, effective, and aligned with your long-term vision.

"I already have a logo and website. Isn't that enough for branding?"

A logo and website are important elements of your brand, but they're just the tip of the iceberg. Brand strategy goes deeper, defining your core values, messaging, and overall identity. It's about creating a cohesive and consistent experience for your clients across all touchpoints.

"Brand strategy sounds expensive. Can I afford it?"

Investing in your brand is an investment in the future of your practice. I offer various brand strategy packages to fit different budgets and needs. We can work together to create a plan that aligns with your financial goals and delivers a strong return on investment.

"I don't have time for brand strategy. I'm too busy with patients."

I understand that time is precious for healthcare professionals. I'll streamline the process and work efficiently to minimize your time commitment. Plus, a strong brand can ultimately save you time by attracting the right clients and making your marketing more effective.

"I'm worried about losing my authenticity if I work with a brand strategist."

Authenticity is at the core of my approach. I'll help you uncover and express your unique brand personality, ensuring your messaging and visuals genuinely reflect who you are and what you stand for.

Corey Hiben

Ready to Transform Your Practice with Effective Marketing?

Stop struggling to attract clients and start building the practice you deserve. Let's discuss your goals and create a custom strategy.

Get Started

No obligation. Just expert advice.