Shift Physical Therapy

Custom website design and development for a physical therapy practice with a running niche.

Project Details

Partnered with Shift Performance Physical Therapy in Knoxville, Tennessee to define their niche, develop a runner-centric brand identity, and design a high-converting website that attracts their ideal clients. The project included brand strategy, logo design, website design and development, and marketing consulting to help them establish a strong online presence and generate leads.

Project Date: January 10, 2025
Service: Branding & Design
Website: Visit website (opens in a new tab)

About this project

Shift Performance Physical Therapy was seeking to establish a strong brand identity and attract their ideal clients: runners in need of physical therapy. They wanted a website that showcased their expertise in treating running-related injuries and resonated with the running community.

Key Features:

Runner-Centric Branding: We developed a brand identity that embodied the energy and spirit of running, using vibrant colors, dynamic imagery, and messaging that spoke directly to runners.
Niche-Focused Content: The website features informative content on common running injuries, training tips, and testimonials from runners who have benefited from their services.
User-Friendly Design: We created a clean and modern design that is easy to navigate and visually appealing, ensuring a positive user experience for potential patients.
Online Booking Integration: We integrated an online booking system to streamline the appointment scheduling process, making it convenient for runners to book their visits.

The new website for Shift Performance Physical Therapy effectively communicates their specialization in treating runners, showcases their expertise, and provides a seamless online experience for potential patients. It has helped them attract new clients, increase online bookings, and establish a stronger online presence in the Knoxville running community.