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Corey Hiben
Corey Hiben

The Health Brand Builder Newsletter

Your weekly dose of health branding wisdom.

From January 2022 to April 2025, I sent 169 issues of marketing tips for health brands, one a week. Most shared three tips and ended with a take home point. In the last issue I said goodbye, because I'd decided to go HYPER niche.

Hey, I’m Corey... if you're a chiropractic business owner and need help with your marketing... you should check out my newsletter.

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All tactics & no fluff. You can unsubscribe any time.

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Read past issues of The Health Hustle Newsletter

2025

  1. Read I can’t believe I’m saying this… But this is goodbye (to Health Brand Builder)!
  2. Read The Google Trifecta: 3 Steps to Dominate Local Search
  3. Read Why You Should NEVER Stop Wanting More Leads
  4. Read Why Your Clinical Skills Aren't Enough (And What to Do About It)
  5. Read Networking Done Wrong: Are You a Taker?
  6. Read The "Everyone" Trap: Are You Making This Marketing Mistake?
  7. Read How to Create a Website That Converts Visitors into Patients
  8. Read The Anatomy of a Healthy Marketing Strategy
  9. Read The Marketing Trifecta: Niche, Need, Network
  10. Read Less is More: How to Master ONE Marketing Channel
  11. Read The Antidote to Your Marketing Overwhelm
  12. Read Building a Referral Machine for Health Brands
  13. Read The Branding Mistake Costing You Clients
  14. Read 2025 Marketing Trends: 3 Shifts That Will Reshape Your Health Brand Strategy

2024

  1. Read The Most Important 3-Days of The Year... My Life Design Retreat
  2. Read Unwrap These 3 Marketing Gifts to Attract More Leads This Year
  3. Read Want More Clients? These 3 Tips Will Get You There
  4. Read The Niche Hourglass: How to Attract More Clients By Thinking Smaller
  5. Read How to Build a Health Brand that Runs the Distance (Like the Turkey Trot)
  6. Read 3 Thanksgiving Marketing Tactics That Will Make Your Business Feast
  7. Read The Ultimate Guide to Building an Unforgettable Health Brand
  8. Read 3 Marketing Hacks That Will Make Your Health Brand the 'Apple' of Your Industry.
  9. Read My BBQ Fest Cheat Day Turned Into a Marketing Masterclass
  10. Read First, Best, or Different? 3 Ways to Stand Out as a Health Brand
  11. Read 3 Marketing Secrets I Learned While Running My Own Half Marathon

Who's Behind The Newsletter?

Hi, I'm Corey.

I help health brands like yours attract more clients and grow their businesses through effective marketing strategies.

My background is in healthcare – I used to be an occupational therapist. But in 2021, I burned out. I was tired of building someone else's dream and wanted to make a bigger impact.

So, I took a leap of faith and started my own business, focusing on marketing for health brands. I learned everything the hard way, making plenty of mistakes along the way. But through those experiences, I developed a passion for helping other health professionals avoid the same struggles.

Now, I share my knowledge and expertise through The Health Brand Builder newsletter, where I provide actionable marketing tips, inspiring stories, and a supportive community for health entrepreneurs like you.

I hope to see you inside.

✌️

Corey wearing a backward cap crouches outdoors, smiling and pointing at the camera with sunlight in the background.

Frequently Asked Questions

"I'm already overwhelmed with emails. Why should I sign up for another newsletter?"

I understand email overload! That's why The Health Brand Builder is designed to be different. It's packed with valuable, actionable advice you can implement immediately, not just fluff. Plus, it's delivered weekly, so you can easily stay informed without cluttering your inbox.

"I'm not sure I have time to read a newsletter every week."

The Health Brand Builder is designed for busy health professionals like you. It's concise, to the point, and packed with valuable insights you can quickly implement. Plus, you can always save it for later and read it when you have a few spare minutes.

"I'm not interested in generic marketing advice. I need something specific to my practice."

The Health Brand Builder focuses on the unique challenges and opportunities faced by health brands. I share practical strategies and real-world examples that you can apply directly to your practice, whether you're a physical therapist, chiropractor, or other health professional.

"I'm skeptical of 'free' newsletters. What's the catch?"

There's no catch! I genuinely want to help health professionals succeed. The Health Brand Builder is my way of giving back to the community and sharing my expertise. You can unsubscribe at any time, but I'm confident you'll find the content valuable enough to stay.

"I'm not sure if this newsletter is right for me."

Take a look at the archive of past newsletters to get a feel for the content and see if it resonates with you. You can also check out the testimonials from other health professionals who have benefited from The Health Brand Builder. If you're still unsure, feel free to reach out with any questions.

Corey Hiben

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