3-Tip Tuesday’s
“Helping Healthcare & Fitness Professionals Attract Leads”
Estimated read time: 1 minute & 14 seconds.
There are dozens of ways to attract new leads.
Here are my top 3.
LFG
👇
1. Content
It feels like everyone is creating content.
But here’s the easiest way to stand out.
Tell more stories.
I just returned from a week in the wilderness with 7 other guys (opens in a new tab).
Here’s what I remember:
- We built a massive fire (opens in a new tab)
- We ran across a beaver
- We ate a snapping turtle (opens in a new tab)
- We survived a heavy rainstorm
- We dumped a couple of canoes
I remember them because there is a story attached to them.
Next time you create a piece of content.
Include a story.
It will make you more memorable.
2. Networking
I hate networking.
Especially as an introvert.
Until I replaced the word networking with friendworking.
I competed in a sand volleyball (opens in a new tab) tournament last weekend.
It was a great opportunity to network.
But I wasn’t there to network.
I was there to friendwork.
This might seem like semantics.
But it changes the mindset around networking.
It’s a reminder to attend events to make friends.
Not to exchange business cards.
More friends = more leads.
3. Collaborate
I use Instagram a lot.
Here’s my favorite button.
Invite Collaborator.
I was recently on my buddy’s podcast show.
I discussed how attention is modern-day gold (opens in a new tab).
He posted a clip from the episode and invited me as a collaborator.
I gained more followers from that one post than I had in the past month.
The lesson?
Cross-pollinate.
Find people who share your same audience and find a way to collaborate.
Take home point…
- Stories make you more memorable.
- Don’t network, friendwork.
- Collaborate with people who share your same audience.
My interview with Matthew Johnson (opens in a new tab) inspired this email.
Next week, you’ll learn how this (opens in a new tab) athlete became The Crazy Trainer.
✌️
Until next time,
Corey Hiben
Host of The Health Hustle Podcast
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