3-Tip Tuesday’s
“Better marketing in less time”
Estimated read time: 1 minute & 18 seconds.
If I could only do ONE form of marketing.
I’d do WoM.
LFG
👇
1. WoM
If I could only do one form of marketing.
This is what I’d do.
Word-of-Mouth (WoM).
As some of you know.
I was watching a farm for some friends.
It went so well that they now refer their friends to me.
I’ve suddenly become the farm watcher guy.
- Zero ads spent
- Zero cold outreach
- Zero content created
The key to WoM marketing?
Give so much value that they want to tell their friends about you.
2. Systems
You know you need to do marketing.
But remember this.
Marketing is an infinite game.
There is no finish line.
- “I should get on more podcast shows.”
- “I should create more content.”
- “I should run more ads.”
No, you shouldn’t.
You should create sustainable systems.
Here’s one way.
- Create one pillar content (YouTube, Podcast, or Blog)
- Cut that into hundreds of micro-content (social media cuts)
- Rinse and repeat on a new topic
That’s exactly what I do with my podcast show.
3. Meatza
My friend Tory (opens in a new tab) recently had a birthday party.
It was a lot of fun, but here is the highlight.
Meatza… meat crust pizza.
So much so that I’m now telling you about it.
It was delicious… and worth talking about.
There is a word for this.
“Remarkable”
Worth making a remark about.
If your marketing isn’t remarkable.
Maybe you need a meatza?
I’m speaking figuratively, of course.
Do something worth talking about.
Take home point…
- Give so much value that people want to talk about you.
- Marketing is an infinite game.
- Create something that is worth talking about.
My interview with Tanner Friesen (opens in a new tab) inspired this email.
Next week, you’ll learn how this guy (opens in a new tab) went from never running to competing in a 100-mile race.
✌️
Until next time,
Corey Hiben
Host of The Health Hustle Podcast
Need help with your marketing but not sure where to start? See How I Can Help
