3-Tip Tuesday’s
“Helping Healthcare & Fitness Professionals Attract Leads”
Estimated read time: 1 minute & 12 seconds.
3 marketing tactics I learned from the Texas State Fair.
That are totally underrated.
LFG
👇
1. Associations
Corndogs suck.
But I bought a corndog at the Texas State Fair.
Why?
Associations.
When I think about fairs.
I think about corndogs.
When I think about Gold's Gym.
I think about bodybuilding.
When I think about Adidas.
I think about soccer.
When people think about you.
What do they think about?
- Running?
- Keto?
- Hybrid Athlete?
- Kettlebells?
Everyone has an association.
For better or for worse.
What’s yours?
2. Go Big
Most people think too small.
But not you.
While at the Texas State Fair.
I saw a spread of meat like I’d never seen before.
There must have been 100+ Turkey legs on this grill.
I couldn’t look away.
It reminded me of a powerful marketing tactic.
”The Shock and Awe”
Going above and beyond people’s expectations.
- A customized video from a celebrity
- A ticket to a F1 race
- A free spa treatment
- A tower of meat
If you want people to talk about you.
Give them the shock and awe treatment.
3. Novelty
I wouldn’t recommend this at the fair.
But I had to get it.
A deep-fried sushi bomb.
Sushi at a fair doesn’t make a lot of sense.
Which is exactly why I had to get it.
Novelty.
Humans love new.
Even if it sucks (this didn’t for the record).
We believe new = better.
What are you offering people that is novel?
- A new impact gun?
- A new exercise technique?
- A new clothing line?
People will often opt-in… just because it’s new.
Take home point…
- Become known for something.
- Shock and awe people.
- People love new because it’s new.
✌️
Until next time,
Corey Hiben
Host of The Health Hustle Podcast
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