3-Tip Tuesday’s
“Better marketing in less time”
Estimated read time: 1 minute & 14 seconds
Normal (opens in a new tab) is a town in Illinois.
Don’t let your marketing be a town in Illinois.
LFG
👇
1. Pop-ups
When it comes to event hosting.
Pop-up events take the meat pie (opens in a new tab).
Why?
They are more personal.
I’ve been trying to connect with Nick Bare (opens in a new tab) of BPN (opens in a new tab) for months.
And then, they decided to host a local pop-up event.
We met, shook hands, and coordinated future plans together.
Finally… a quality connection.
Most events are a hodgepodge.
Too many people, too many booths, and too many speakers.
They are fun.
But often end up being a complete waste of time.
For your next event… consider making it a pop-up style.
Small and intimate.
2. Experiences
When it comes to community building.
Shared experiences take the protein pancakes (opens in a new tab).
Why?
People bond when they do life together.
I celebrated Easter with my local Austin family (opens in a new tab).
Part of that celebration was an Easter egg hunt.
Within the Easter eggs were gifts of time.
- Lunch dates.
- Back massages.
- Coffee meetings.
- Mini-putt outings.
If your goal is to build community.
Consider giving the gift of time.
3. Partnerships
When it comes to partnerships.
Authentic relationships take the proats (opens in a new tab) (protein oats).
Why?
Because it creates a win/win scenario.
I recently put together a future partnership list.
On that list are companies I truly believe in.
Trying to promote companies I don’t believe in is painful (opens in a new tab).
Nobody wins.
Don’t say yes to the money.
Say yes to meaningful partnerships.
Everyone wins in the end.
Take home point…
- Error towards pop-up events for intimate connections.
- Shared experiences build lasting communities.
- Only partner with companies you believe in.
My interview with Hanna Stone (opens in a new tab) inspired this email.
Next week, you’ll learn why marketing is essential for every business.
✌️
Until next time,
Corey Hiben
Host of The Health Hustle Podcast
Need help with your marketing but not sure where to start? See How I Can Help
