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Corey Hiben
Corey Hiben

108 - Storytelling and community building with Ross McLauchlan of The Austin Winery

Telling stories and building community with wine.

  • Hosted by
  • Released
  • Guest: Ross McLauchlan, The Austin Winery

Ross McLauchlan (opens in a new tab) teaches us how to use wine for storytelling.

Listen to the show on your favorite platform!

Episode Description

In This Episode:

04:00
- Early exposure to food and wine
07:00
- Meeting people where they are at
10:00
- Building with purpose
12:00
- Drinkable art
14:00
- Storytelling with wine
18:00
- The best marketing pitch
21:00
- The most expensive bottle of wine
25:00
- Have a premium product
26:30
- Spheres of intimacy
28:30
- Early obstacles of making wine
32:30
- Finding good partnerships
34:30
- Non-sugar wine
37:00
- Brotherly inspirations
41:00
- Introvert versus extrovert
44:00
- Wine and wine education
46:30
- Rapid fire questions
56:30
- Pivot and keep moving forward

The Austin Winery (opens in a new tab)

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I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests does.

Enjoy the show.

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