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Corey Hiben
Corey Hiben

133 - Pivoting your fitness brand with Nikki Zahka

Pivoting your fitness brand.

  • Hosted by
  • Released
  • Guest: Nikki Zahka

Nikki Zahka (opens in a new tab) shares why she needed to pivot her brand.

Listen to the show on your favorite platform!

Episode Description

In This Episode:

03:00
- Learning how to lift
06:00
- Goal setting
07:30
- The dark side of external approval
10:00
- Male and female hormones
13:00
- The ab girl
16:30
- Identity change
19:30
- How to find a coach
22:40
- Gamifying workouts
25:00
- Understanding your metabolism
27:30
- Being authentic
32:00
- Being over socialized
33:30
- Sales masterclass
39:30
- Never attach your body to your identity
41:30
- Values & goals
43:00
- Rapid fire questions
50:30
- Trust the process

Nikki's Instagram (opens in a new tab)

I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests does.

Enjoy the show.

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