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Corey Hiben
Corey Hiben

171 - From Boardrooms to Wellness Entrepreneur with Steven Haynes of Fjord Cold Plunge

How to build a cold plunge business.

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  • Released
  • Guest: Steven Haynes, Fjord Cold Plunge

Steven Haynes (opens in a new tab) of Fjord Cold Plunge teaches us how he went from management consulting to starting a cold plunge business.

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Episode Description

In This Episode:

02:00
- Freeze'n for a reason
04:00
- Family entrepreneurship
09:00
- An early interest in working
13:30
- Management consulting
16:00
- The Texas A&M cult
19:00
- Game thinking
23:00
- The voice of the customer
27:30
- Focus on our sweet spot
32:00
- The leader's job is to cast the vision
34:00
- Hire A+ players
37:00
- The downside of asking questions
40:00
- Starting a cold plunge business
45:00
- Growing pains of a new business
49:00
- Connecting with your customers
55:00
- Building community
58:00
- Pull tabs
01:00:00
- The future of cold plunges
01:01:00
- A trash talking 9-year old
01:04:00
- Rapid fire questions
01:11:00
- Experiment

I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests does.

Enjoy the show.

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