1. Problems
Person 1:
You’re at the gym and someone asks “what do you do?”
You say “I’m a physical therapist.”
Person 2:
You’re at the gym and someone asks “what do you do?”
You say “You know when you have nagging knee pain from running all the time… I help people get back to running again.”
Be like person 2 and solve a PROBLEM.
2. Solutions
Connect YOU as the SOLUTION to the PROBLEM.
”At Physical Therapy Inc we rehab runners with knee pain”
Connect your NAME as the SOLUTION.
3. Results
Explain how your customers will FEEL after you solve their PROBLEM.
”so that you can run without knee pain”
Show how their life will be BETTER as a RESULT of your service.
The PROBLEM, SOLUTION, and RESULT should all connect.
Congrats, you now have your one-liner 👏.
Until next time,
Corey Hiben
Host of The Health Hustle
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