Having difficulty creating content?
Here is my 3-step formula.
LFG
👇
1. Emotion
It doesn’t matter what degree you have or how many letters are behind your name.
We are FEELING creature first and THINKING creature second.
We buy with emotion, and justify with logic.
Which means we have to start by getting people to feel something.
- Happy
- Angry
- Sad
- Surprised
- Inspired
The choice is yours, but always start your content with emotion.
The best way to elicit emotion?
Tell a story.
- What have you experienced?
- What have you failed at?
- What have you succeeded at?
Your life IS a story… share it.
2. Logic
Our content starts with emotion… but it’s followed by logic.
After we feel, we are now primed to learn.
- So, what did you learn?
- What are your insights?
- What perspective change did you have?
- What life lesson can you pull from your story?
Tell people exactly what they should do.
Give them a solution to a problem.
There is always someone a few steps behind of you… teach them.
3. Request
After we have felt and we have learned.
We are open for a request.
They are now wondering, “what do you want me to do next?”
This is your opportunity to ask for engagement.
- “Comment below”
- “DM me”
- “Give it a thumbs up”
Don’t leave people hang’n from the pull-up bar.
Give them a spot.
Tap into our human desire for connection… provide a request.
Take home point…
- Start with emotion.
- Follow with logic.
- Finish with a request.
My interview with Dr. Scott Mitchell (opens in a new tab) inspired this newsletter.
Next week you’ll learn how a keto enthusiast built a luxury private chef service.
✌️
Until next time,
Corey Hiben
Host of The Health Hustle Podcast
Need help with your marketing but not sure where to start? See How I Can Help
