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Corey Hiben
Corey Hiben

072 - How to build a fitness brand with Devin Lofland of NVR Rest

The difference between building a product and building a brand.

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  • Guest: Devin Lofland, NVR Rest

Devin Lofland (opens in a new tab) of NVR Rest (opens in a new tab) teaches us the difference between building a product and building a brand.

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Episode Description

In This Episode:

03:00
- Growing up as an outlier
05:30
- Intellectual pursuits
08:00
- Lessons from his first business
11:00
- Building a brand with passion
18:00
- Brand versus products
22:20
- The future of NVR rest
23:20
- The 4x48 challenge
25:30
- His best marketing advice
29:00
- What a brand is and is not
30:50
- The overlap of health & fitness
34:20
- Using fitness to manage emotions
40:00
- Having audacious goals
44:40
- Growing up as a military child
49:50
- Rapid fire questions
57:50
- Solve a problem

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I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests does.

Enjoy the show.

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Corey Hiben

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