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Corey Hiben
Corey Hiben

074 - Building a personal brand around fitness with Matt Choi

How to build a personal fitness brand.

  • Hosted by
  • Released
  • Guest: Matt Choi

Matt Choi (opens in a new tab) on the importance of content and how to build a personal brand.

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Episode Description

In This Episode:

03:30
- Early entrepreneurship
07:00
- Figure out how you want to serve
11:20
- Hustle with patients
12:45
- The pivot to entrepreneurship
15:45
- The hardest thing he's ever done
17:10
- Self-integrity
19:30
- You're a media company first
24:00
- The best way to create content
27:30
- Compound interest
30:00
- Enjoying the journey
34:40
- Treat people with kindness
38:30
- Rapid fire question round
45:30
- Growth mindset

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I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests does.

Enjoy the show.

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Corey Hiben

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