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Corey Hiben
Corey Hiben

165 - The Language of Business for Health Brands with Josh Campbell of Human Improvement

The power of branding to sell anything.

  • Hosted by
  • Released
  • Guest: Josh Campbell, Human Improvement

Josh Campbell (opens in a new tab) of Human Improvement (opens in a new tab) teaches us about the language of business.

Listen to the show on your favorite platform!

Episode Description

In This Episode:

02:00
- Brilliant birthday ideas
05:30
- Family entrepreneurship
09:00
- Epic Bars pivot
11:00
- The language of business
14:00
- Accounting made simple
17:00
- Pitching & sales
23:00
- Howard Schultz calling him crazy
26:30
- The power of branding to sell anything
30:30
- What is branding?
33:00
- Solving the wrong problem
35:00
- How to solve the right problem
40:00
- Getting feedback
45:00
- Using feedback to your advantage
47:30
- Finding product market fit
49:00
- Missionary vs mercenary
53:00
- Creating products people need
55:00
- Rapid fire questions
01:04:30
- Stop waiting for the perfect time

I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests does.

Enjoy the show.

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Corey Hiben

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