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Corey Hiben
Corey Hiben

177 - ICONIC Advice: Marketing and Sales Secrets for Health Businesses with Billy Bosch of Iconic Protein

Building a protein drink empire with Billy Bosch of ICONIC Protein.

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  • Guest: Billy Bosch, Iconic Protein

Building a protein drink empire with Billy Bosch (opens in a new tab) of ICONIC Protein (opens in a new tab).

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Episode Description

In This Episode:

02:00
- Revenue is vanity and profit is sanity
05:00
- The challenge of dealing with investors
07:00
- Working with private equity
09:00
- The power of a pedigree
12:00
- The technology of a protein drink
14:30
- Working sales for Shell
16:30
- Slumlording
20:00
- Running a nightclub and events
25:00
- The birth of a protein drink company
27:00
- Learning sales
29:00
- The power of "cool"
31:00
- Coming up with a business name
34:00
- Marking > sales
36:00
- Sales versus branding
37:30
- "What can you do for me?"
38:00
- Playing the "deal" game
43:00
- Finding product market fit
45:00
- Talking longevity
49:00
- Building a personal brand
53:00
- Living forever
56:00
- Top longevity ingredients
59:00
- Longevity hacks
01:02:00
- Rapid fire questions
01:12:00
- Trust your intuition

www.getyouthrx.com (opens in a new tab)

www.billybosch.com (opens in a new tab)

https://lnk.bio/billybosch (opens in a new tab)

I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests does.

Enjoy the show.

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Corey Hiben

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