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Corey Hiben
Corey Hiben

189 - The BIGGEST Marketing Mistake Health Business Owners Make in 2025

The power of FOCUS in your marketing efforts.

The Farmyard Guide to Focused Marketing: Lessons from a Chicken, Dog, and Rooster

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Episode Description

In this episode, we explore how health entrepreneurs can avoid wasting time and money on ineffective marketing by learning from the behaviors of farm animals. Drawing parallels with a chicken, a dog, and a rooster, the video emphasizes the power of focused, consistent, and clear marketing efforts.

Key lessons include the necessity of being persistent like an Australian Shepherd, the importance of clarifying your message and targeting your audience like a rooster, and the pitfalls of spreading yourself too thin like a scattered chicken.

Timestamps:

00:00
Introduction: The Marketing Struggle
01:02
The Power of Focus: Lessons from the Farm
01:19
The Chicken: Scattered Marketing Efforts
02:00
The Dog: Relentless Consistency
03:56
The Rooster: Clear and Consistent Messaging
04:26
Actionable Marketing Tips
06:49
Final Thoughts and Offer

I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests does.

Enjoy the show.

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Corey Hiben

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