192 - The Biggest Lessons I’ve Learned About Marketing for Healthcare Brands

I break down the biggest marketing lessons I’ve learned from working with healthcare businesses.

Hosted by Corey Hiben
Released February 27, 2025

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Episode Description

In this episode, I’m flipping the script! Instead of hosting, I’m the guest on the Private Practice Owners Club podcast, where I break down the biggest marketing lessons I’ve learned from working with healthcare businesses.

Timestamps:

00:00: Advice to My Younger Self: From Chaos to Consistency
00:47: Welcome to the Health Business Builders Show
01:00: Marketing, Branding, and Business Growth Insights
01:27: Introduction to Corey Hyben and Andro Brand
02:40: The Importance of Consistent Marketing
06:15: Personal Journey: From OT to Marketing Expert
10:37: Helping Clients with Branding and Marketing
16:42: The Value of a Google Business Profile
21:09: Leveraging Local Partnerships for Business Growth
22:45: Defining Your Ideal Client Avatar
23:05: The Niche Hourglass Concept
25:59: The Importance of Time Horizons in Business
27:24: The Role of Coaching in Accelerating Success
28:58: AI in Website Design and Marketing
34:31: What to Expect from a Website Designer
38:02: Conclusion and Final Thoughts

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I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests does.

Enjoy the show.

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