194 - Healthcare Branding That Works
The future of healthcare branding.
- Hosted by Corey Hiben
- Released
In this special episode of the Health Business Builder Show, we welcome Corey Hiben, a healthcare marketing expert, who shares his journey from working as an occupational therapist to founding a marketing agency.
Listen to the show on your favorite platform!
Episode Description
Corey and the host dive deep into the essence of branding, its significance in the healthcare industry, and the role of authenticity in today's digital landscape. Corey explains how he discovered the importance of branding, the concept of the 'messy middle,' and the niche hourglass strategy.
They also discuss practical advice for early-stage businesses, the value of personal touchpoints despite AI advancements, and the importance of consistency in messaging.
Tune in for an enlightening discussion on how to scale your healthcare business effectively through robust branding principles.
- 00:00
- Introduction and Episode Overview
- 00:33
- Guest Introduction: Corey Hiben
- 01:08
- Corey's Journey into Healthcare Branding
- 02:34
- Understanding the Importance of Branding
- 04:31
- Defining Branding and Its Impact
- 07:44
- The Role of Consistency in Branding
- 16:11
- Branding in the Healthcare Industry
- 18:38
- The Messy Middle and Authenticity
- 23:51
- Challenges and Solutions in Healthcare Marketing
- 30:12
- The Niche Hourglass Concept
- 32:09
- Conclusion and Final Thoughts
I'm Corey Hiben, your podcast host
I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.
As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.
Now I spend my days helping health brands with their marketing challenges.
I definitely don't have all of the answers but I'm willing to bet that one of my guests does.
Enjoy the show.
More About CoreyListen Next
- Previous Episode193 - Overcoming the Pressure to Niche Down - Embracing the 'Jill of All Trades' Journey
- Next Episode195 - Building a 7-Figure Practice While Balancing Life with Dr. Morgan Plantamura
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