3 Tip Tuesday's: Create compelling content and get leads

3-Tip Tuesday’s

“Helping Healthcare & Fitness Professionals Attract Leads”

Estimated read time: 1 minute & 42 seconds.

Compelling content = More customers.

Here’s my 3-step formula.

LFG

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1. Topics

Struggling to come up with content ideas?
Here’s one that never fails.

Speak from experience.

If you’ve been following me for a while.
You’ve noticed I tell a lot more stories.

Like my most recent blog about gamifying your life.

That’s because personal stories answer an important question.

“Why should I listen to you?”

Speaking from personal experience makes the answer to that question obvious.

I’ve done it… Therefore I must know something about it.

Here’s a simple framework for unlimited topic ideas:

• Do stuff that interests you
• Document what you learn
• Create content about it

Don’t speak in hypotheticals.
Speak from experience.

2. Hooks

If your content doesn’t have a hook.
You might be a fool.

• Would you run 26.2 miles without stretching?
• Would you deadlift 325lbs without warming up?
• Would you eat a meal without including protein?

Maybe… but it would be foolish.

Yet, I see the same thing with content.

Great content, but no hook.

Here’s the easiest way to create a compelling hook.

Paint a picture of your customer’s problem.

• “Having difficulties getting up in the morning?”
• “Don’t like what you see in the mirror?”
• “Can’t stop raiding the pantry at night?”

A great hook reflects the problems your customer faces.

3. Social Norms

Your local gym has social norms.
And so do content platforms.

I love working out at LA Fitness because nobody talks to me.

It’s the introvert in me.

The social norm is “Get in, get out, I got things to do.”

I love Instagram.

The social norm is “food, fitness, and positivity.”

My algorithm is anyway.

It takes time to learn social norms.

This is why I recommend sticking to one platform.

Here’s how to learn platform social norms fast:

• Look at the content that is doing well
• Create content that resembles it
• Post it and see how it does
• Learn, rinse, and repeat

Master one platform before moving on to the next.

Take home point…
- The best content comes from your personal life.
- Hook people by talking about their problems.
- Learn the social norms of a content platform.

My interview with Yancy Culp (opens in a new tab) inspired this email.

Alex Hormozi (opens in a new tab) also inspired this content.

Next week, you’ll learn how this (opens in a new tab) guy serves others by healing his trauma.

✌️

Until next time,

Corey Hiben
Host of The Health Hustle Podcast