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Corey Hiben
Corey Hiben

120 - Building a brand with a message with Jason Lucero of Uphill Battle

Building a brand with a personal message.

  • Hosted by
  • Released
  • Guest: Jason Lucero, Uphill Battle

Jason Lucero (opens in a new tab) of Uphill Battle (opens in a new tab) teaches us how he built a brand with a message.

Listen to the show on your favorite platform!

Episode Description

In This Episode:

02:30
- Mistakes of a content creator
04:30
- Growing up in a broken home
09:30
- Having difficult conversations
13:30
- Perspective
16:30
- Not being able to walk
19:30
- The 1%
21:30
- Growing up in El Paso
23:30
- The birth of Uphill Battle
27:30
- Grit
30:00
- Marketing
32:00
- Start with the message
35:30
- Dealing with overwhelm
38:30
- Supporting yourself
44:00
- Consistency
47:00
- Rapid fire questions
54:30
- You'll always care the most

Uphill Battle - Website (opens in a new tab)

Jason's Instagram (opens in a new tab)

I'm Corey Hiben, your podcast host

I'm a healthcare professional turned entrepreneur on a mission to help as many people as possible to build a business that fits their lifestyle.

As somebody who has gone through the struggles of working as both a personal trainer & a healthcare professional I know the challenges of getting clients and building a sustainable business.

Now I spend my days helping health brands with their marketing challenges.

I definitely don't have all of the answers but I'm willing to bet that one of my guests does.

Enjoy the show.

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Corey Hiben

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